Sustainability has shifted from being a niche preference to a mainstream expectation among global travellers. As environmental awareness grows, guests increasingly choose hotels that demonstrate responsible resource use, ethical sourcing, and transparent sustainability practices. For the hospitality industry, adopting eco friendly measures is not only beneficial for the planet but also essential for long term competitiveness.
Rising demand for sustainable travel
Academic research confirms that travellers now actively seek environmentally responsible accommodations. A global survey on sustainable tourism reported that over 90 percent of respondents prefer hospitality providers that demonstrate visible environmental responsibility (Gössling et al., 2021). This shows a clear preference for properties that integrate sustainability into their operations rather than treating it as an optional add on.
Energy efficiency as a strategic differentiator
Hotels are among the most energy intensive commercial buildings. Studies show that lighting, HVAC, and hot water systems account for more than 60 percent of a hotel’s total energy use (Deng & Burnett, 2020). Research on hotel retrofits suggests that replacing conventional lighting with LED and installing smart controls can reduce total energy consumption by up to 40 percent (Priyadarsini et al., 2020).
These measurable improvements reduce operating costs and strengthen credibility among environmentally conscious travellers.
Water conservation that drives operational impact
Water use in hotels is significantly higher than in residential settings. Academic estimates show that hotels can consume up to 1,500 liters of water per occupied room each day, depending on amenities and climate (Bohdanowicz & Martinac, 2020). Studies also confirm that linen reuse programs and low flow fixtures can lower water consumption by 20 to 30 percent (Styles et al., 2015).
Such reductions appeal to travellers who prioritize sustainability and expect hotels to manage water responsibly.
Tackling waste and reducing single use plastics
Solid waste has become a major environmental issue in tourism. Research shows that hospitality establishments generate large volumes of packaging waste, especially through toiletries and F&B services. Eliminating miniature plastic amenities and transitioning to refillable dispensers can reduce plastic waste by 30 to 50 percent (Hobson & Essex, 2021).
These visible actions resonate with travellers and often enhance review ratings for sustainability-focused properties.
Sustainable food sourcing and waste reduction
Food production and disposal have major environmental impacts. Studies indicate that hotels waste as much as 25 percent of purchased food, contributing significantly to global food waste (Filimonau & De Coteau, 2019). Integrating farm-to-table sourcing, composting, and food donation initiatives improves environmental performance and enhances guest satisfaction. Guests increasingly value local foods that support regional farmers and reduce transportation emissions.
Certification and transparent reporting
Academic research highlights that independent sustainability certification increases trust among guests. One study found that certifications such as LEED or ISO 14001 can significantly increase guest confidence and positively influence booking intentions (Chan & Wong, 2020). Transparency and third party verification help prevent perceptions of greenwashing and strengthen long term brand loyalty.
Conclusion
Sustainable hospitality is no longer an optional marketing tactic. It is a requirement for attracting modern travellers who value environmental and ethical responsibility. Hotels that implement energy efficient systems, conserve water, reduce waste, source responsibly, and pursue credible certification stand out in a competitive global market. Sustainable operations improve both environmental performance and business outcomes, making them essential for the future of hospitality.
This article is written by Rehan Zahid. Rehan is a research analyst at the Iqbal Institute of Policy Studies (IIPS).
Leave a Reply