The government has decided to introduce high-speed internet services soon in Naran, Kaghan, and northern areas to facilitate tourists. Pakistan has great potential and offers diverse opportunities for tourists. However, the availability of internet services is still a serious issue in some of the northern areas of Pakistan. It is necessary to make the internet the primary facility for tourists because it increases the tourism value chain and makes marketing more efficient.
Pakistan has been ranked 76th out of 100 countries on the Inclusive Internet Index 2020. This index benchmarks countries based on four dimensions: availability, affordability, relevance, and people’s readiness to use it. In terms of availability, Pakistan ranked 86th out of 100, which shows poor quality and breadth of available infrastructure required for access and levels of internet usage.
Internet connectivity in the current era is like any other essential utility required to promote both local and international tourism. This initiative will provide information and communication technologies (ICT) to domestic and foreign tourists and play a significant role in sending timely responses to agencies concerned in case of an emergency.
The availability of high-speed internet will also facilitate students of northern areas who suffered a lot from the pandemic. The outburst of the global epidemic had made online classes compulsory for the students. Still, due to poor internet in northern areas, many of them had gone to cities to get internet connectivity.