Poultry is an important sub-sector of Pakistan’s agriculture industry. Apart from being an important source of income for most rural households, it also has a considerable contribution in the exports of the country.
Pakistan’s poultry development strategy focuses on improving its supply to domestic and international markets but now the sector needs a disease resilient value chain for its future operations.
COVID-19 was a brutal reminder to the world regarding how animal domestication and wildlife poultry can go wrong. Therefore, in the post-pandemic world, it is increasingly becoming important to ensure a value chain that delivers wholesome poultry products at justifiable prices in the market.