Virtual Reality (VR) is revolutionizing the Real Estate sector. VR allows potential homeowners to visit and interact with an estate without physically travelling to it. The virtual tours enable a better property showcase and help in architectural visualization. VR tours can significantly reduce time and money, and improve communication between the tenant and the landlord. The benefits of VR are countless but it depends on how quickly traditional real estate companies adopt this technology to increase efficiency and customer satisfaction. In Pakistan, the Imarat Group of Companies is already working towards integrating VR in mainstream real estate to allow for a higher customer experience. This is in line with the company’s broader vision to revolutionize the realty sector through innovative technologies and policy reforms.