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Hospitality Horizons: Comparing Punjab and Gilgit-Baltistan’s Tourism Offerings

By 07/11/2023 0 Comments

Pakistan, a country known for its breathtaking landscapes and rich cultural diversity, offers travelers two distinct experiences when it comes to tourism and hospitality: Punjab and Gilgit-Baltistan. These two regions, although part of the same nation, showcase unique attractions and traditions that cater to a wide range of interests and preferences. Punjab is known for its fertile plains, historical significance, and vibrant culture. Travelers to Punjab can immerse themselves in a treasure trove of history, with the city of Lahore serving as a cultural hub. On the other hand, Gilgit-Baltistan, often referred to as the “Adventure Seekers’ Paradise,” bordered by some of the world’s highest mountain ranges, including the Karakoram, the Himalayas, and the Hindu Kush. This area is a haven for adventure enthusiasts, attracting trekkers, mountaineers, and nature lovers from around the globe. In this article, we will compare and contrast the hospitality and tourism offerings of Punjab and Gilgit-Baltistan, shedding light on the rich tapestry of experiences Pakistan has to offer.

Punjab: The Land of Rich Heritage and Warm Hospitality

Punjab is not only a repository of history but also a hub of economic progress and cultural vibrancy. As you journey through its bustling cities and serene countryside, you will find that the warmth of Punjab’s hospitality remains a constant.

Hospitality in Punjab: Warmth and Tradition

Punjab, often referred to as the heart of Pakistan, is celebrated for its rich cultural heritage and warm-hearted residents. The people of Punjab are known for their hospitality, making guests feel like part of the family. The concept of “Punjabiyat” is deeply ingrained in the locals, reflecting a spirit of warmth, inclusivity, and tradition.

In Punjab, visitors can choose from a wide range of accommodation options, from luxurious hotels in Lahore to rustic guesthouses in the serene villages. The attentive and friendly staff at these establishments ensures that travelers have a memorable stay. The province’s culinary scene is equally diverse, with rich and flavorful dishes like biryani, nihari, and kebabs. It’s not just about the taste but also about the communal experience of dining together, making dining in Punjab a special occasion.

Tourism in Punjab: A Blend of History and Modernity

Punjab offers a diverse range of tourist attractions that cater to history enthusiasts and modern-day explorers alike. Lahore, the cultural and artistic hub of Pakistan, is home to historical sites like the Badshahi Mosque, Lahore Fort, and the Shalimar Gardens, all of which are UNESCO World Heritage Sites. The city also offers contemporary attractions, such as art galleries, music festivals, and a thriving food scene.

Rural areas in Punjab, especially along the banks of the River Indus, provide visitors with a glimpse into the agricultural way of life. The fertile plains of Punjab have sustained civilization for millennia, and a visit to these areas offers a chance to connect with the region’s agrarian culture.

Gilgit-Baltistan: The Adventure Seekers’ Paradise

This region, often referred to as the “Adventure Seekers’ Paradise,” offers a range of activities, from trekking in the Karakoram Range to exploring the stunning Skardu Valley. The rugged terrain and pristine beauty make it a haven for mountaineers, hikers, and nature enthusiasts.

Hospitality in Gilgit-Baltistan: Resilience and Simplicity

Gilgit-Baltistan, situated in the northernmost part of Pakistan, offers a stark contrast to the bustling cities of Punjab. The hospitality in Gilgit-Baltistan is marked by simplicity and resilience. The local communities, often residing in remote mountain villages, welcome travelers with a humble and warm demeanor. While the amenities may not be as luxurious as those found in urban areas, the sense of community and the shared experiences with local hosts make for an unforgettable journey.

Homestays and guesthouses are common in Gilgit-Baltistan, providing travelers with an opportunity to immerse themselves in the local way of life. The local cuisine is influenced by Tibetan and Central Asian flavors, with dishes like momo (dumplings) and yak meat featuring prominently.

Tourism in Gilgit-Baltistan: A Paradise for Adventurers

Gilgit-Baltistan is a paradise for adventure seekers. The region serves as a gateway to some of the world’s most challenging trekking and mountaineering routes. The legendary K2, the second-highest peak in the world, is located here, attracting mountaineers and climbers from all corners of the globe.

Beyond mountaineering, Gilgit-Baltistan offers numerous other outdoor activities, such as white-water rafting, mountain biking, and paragliding. The serene lakes, including Attabad Lake and Shangrila Resort, are ideal for relaxation and enjoying the breathtaking landscapes. The unique culture of the Balti people adds an extra layer of fascination to the region, with their traditional customs and rituals.

Challenges and Recommendations

Both Punjab and Gilgit-Baltistan have their unique challenges when it comes to hospitality and tourism.

In Punjab, the main challenge is preserving cultural heritage while accommodating modernization. As the province urbanized and industrialized, there is a risk of losing some of the traditional charm. To address this, it is essential to promote cultural preservation efforts and eco-friendly tourism practices.

In Gilgit-Baltistan, the main challenge is providing infrastructure and services in remote areas. Many regions lack proper roads, healthcare facilities, and waste management systems. To enhance the region’s tourism potential, investments in infrastructure, such as road networks, and eco-friendly practices are crucial.


Punjab and Gilgit-Baltistan exemplify the remarkable diversity of Pakistan’s landscapes, cultures, and hospitality. Travelers can experience the warm-hearted traditions of Punjab, explore its historical treasures, and savor its rich cuisine. On the other hand, Gilgit-Baltistan offers an entirely different adventure, with its rugged landscapes, serene lakes, and hospitable mountain communities.

While these two regions stand in stark contrast, they both contribute to Pakistan’s cultural and tourism richness. As visitors, embracing the diverse experiences offered by Punjab and Gilgit-Baltistan allows us to truly appreciate the wealth of experiences Pakistan has to offer. Whether you seek history and tradition or adventure and tranquility, both provinces have something special to share with every traveler.

This article is written by Shaan Abbas. Shaan is a research analyst at the Iqbal Institute of Policy Studies (IIPS).

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