Pakistan’s tourism industry is a potential shot in the arm for the country’s deflated economy. Tourism is one of the most growth-oriented industries in the modern world. The growth is estimated to double past 2030 as 1 billion tourists travel annually to different destinations. Therefore, unsurprisingly, most foreign and local investors pursue investment in the tourism industry.
The process of digitisation has been accelerated in the country and has also begun disrupting the traditional hospitality industry of Pakistan. Information technology in the hospitality sector has managed employee productivity and hotel revenue. The use of technology is vital for the tourism and hospitality sector to effectively utilise online advertising through social media, blogs, and online purchasing to help convenience their customers. It also allows communication between larger hotel chains with multiple locations to connect easier and helps keep staff on the same page and gives easier access to information.
Information technology has played an important role in the hospitality and tourism sector of the country over the last decade. It also helped reduce costs, enhance operational efficiency, and improve services and customer experience. Both customers and businesses can take advantage of improved communication, reservations, and guest service systems. It has also sped up operations and made travelling much more enjoyable and efficient. Technology helps large chain hotels to turn out to be useful for other smaller companies in the industry.