Digital Mapping of Real Estate

Posted by: IIPS Category: Real estate Tags: Comments: 0

In Pakistan, decisions in the real estate buying and selling process are heavily influenced by manual verification of documents. But now, every detail about an entire city’s built landscape can be found on a smartphone or a computer.

This digitised information allows users to filter buildings by type, size, or fit-out style and dive in deeper for floor plans, tenant details, lease terms, and even virtual tours. This so-called digital mapping is a catch term for applying one or more digital tools to provide a data-driven visualisation of properties in their surroundings.

Hence, city authorities and the real estate industry have increasingly adopted digital mapping. The digital mapping system hasn’t made travelling to places unnecessary, but it is transforming how decisions are being made.

Digital mapping of real estate is a game-changing technology that drives innovation across the real estate sector. Many real estate firms are taking steps on their journey towards a rapid digital transformation through the adoption of mobile apps, digital maps, and spatial analysis tools.

What can Digital Mapping be Used For?

Digital mapping can be used to differentiate between developed and developing areas. Real estate maps range from depicting individual buildings to those showing panoramic views of large urban areas. Furthermore, digital mapping provides information about cities’ evolution, illustrating the development and nature of economic activities, educational and religious facilities, parks, street patterns, and transportation systems. Moreover, this data will help people choose locations and enable efficient and secure property management. Therefore, agents and clients can utilise such information to find suitable land, analyse building sites and make more informed decisions to drive down the cost of a transaction.

Digital mapping also ensures that facilities in any organisation or building are located where they are needed and where emergency services are available. For instance, stadiums or indoor concert venues might have medical areas set up to provide assistance if someone is injured. Of course, it will be imperative to quickly locate these services in an emergency. It will be pretty easy via digital mapping to reach the spot without delay by asking people and promptly providing first aid to the injured person.

The transformation from the physical map to the digital map of any neighbourhood or city in the world was a huge step forward. It was an absolute godsend for the transportation industry because suddenly, drivers could better plan routes, pickups, and deliveries, saving valuable time and money. While these examples are notable, there are many more uses for digital mapping on the market, and this technology has the potential to revolutionise the real estate industry.

Understanding Property History

Digital mapping can track and visualise how places have changed over time. By assessing the location of a property in terms of open spaces, spectacular views, and other dynamics, real estate professionals can determine a property’s value and appraise with greater accuracy.

Map navigation features allows users to take advantage of dynamic zooming (zoom in, zoom out, zoom to the area) and map panning features to view properties and areas thoroughly. Digital mapping of real estate can bring information that is responsible for accelerating decision-making and analysis.

Enhance Staff Productivity & Customer Experience

Staff productivity is another issue for the real estate industry. Once newly constructed buildings are occupied, housing associates are responsible for their ongoing maintenance and management. Unfortunately, limited budgets and stretched resources make it difficult to promptly find reported issues and promptly provide status updates to the office.

Digital mapping can save hours by replacing paper-based processes with mobile apps. Mobile applications allow users to view, collect, and update information in the field, eliminating time-consuming visits and allowing more efficient allocation of resources.

Additionally, these online mapping and geospatial software solutions are being adopted by organisations. These organisations also share asset maps with colleagues, partners, contractors, and third parties to enhance the customer’s experience.

Better Decision Making

The moment people start to think about investing in property, they are afraid of very lengthy and complicated procedures. This becomes a big hurdle in decision making. In real estate, however, digital mapping brings transparency to decision-making. Clients and real estate professionals can make better decisions based on the available options because it is possible to highlight areas for targeted analysis and use special filters to highlight specific aspects directly on the map.

For example, a buyer looking for a house close to commercial areas would otherwise be inundated with traditional listing options with differing locations. This can be challenging to compare. However, seeing all the areas on a map in real-time can provide additional factors to assist a customer in making a more informed decision.

Wrapping Up

The real estate sector is about finding and locating a property; digital mapping makes this process easier and more efficient. It delivers a deeper level of insight and enhances marketing efforts. Recent consumer-led research has prompted real estate companies to use digital mapping applications. Providing insight through such applications can lead to significant opportunities and successful business ventures. Furthermore, GIS (Geographic Information System) software can be used to create maps and provide geographical information to enhance market knowledge with location-based data that assist consumers in better understanding the factors and methods that lead to consumer and developer growth.

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IMARAT Institute of Policy Studies

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